First, congrats to all my friends at Business Insider. They have come a looong way, and awesome to hear of the well deserved payday. This is an update of an old post where I looked at some valuations of various media properties to see what they “could” be worth.
The last time I updated it BI was “only” worth $168 million, but interestingly enough, if you input their current monthly unique visitors, it spits out a valuation of…..$456 million. Pretty close! So what are some other investing sites worth just based on monthly uniques?
Valuation Method:
1. Input total uniques from HypeStat. (Clearly these are wrong for some sites like Reformed Broker which is way too low.) BI = 76,000,000 uniques/month
2. Estimate revenue per month (10% of uniques), and per year (simply multiply X 12). BI= $7.6m/month, $91.2m/ year. (Springer said it was close to 6X 2016 revenue #s so these are high it seems)
3. Tack on a 5X trailing revenue which is about what AOL paid for HuffPo. Roughly $6/ monthly unique. BI= $456m
So what are some other sites worth?
Zerohedge, SeekingAlpha, and TheStreet all about $50m (which is approx the market cap of TheStreet). MebFaber.com? Not so much!
