First, congrats to all my friends at Business Insider. They have come a looong way, and awesome to hear of the well deserved payday. This is an update of an old post where I looked at some valuations of various media properties to see what they “could” be worth.
The last time I updated it BI was “only” worth $168 million, but interestingly enough, if you input their current monthly unique visitors, it spits out a valuation of…..$456 million. Pretty close! So what are some other investing sites worth just based on monthly uniques?
1. Input total uniques from HypeStat. (Clearly these are wrong for some sites like Reformed Broker which is way too low.) BI = 76,000,000 uniques/month
2. Estimate revenue per month (10% of uniques), and per year (simply multiply X 12). BI= $7.6m/month, $91.2m/ year. (Springer said it was close to 6X 2016 revenue #s so these are high it seems)
3. Tack on a 5X trailing revenue which is about what AOL paid for HuffPo. Roughly $6/ monthly unique. BI= $456m
So what are some other sites worth?
Zerohedge, SeekingAlpha, and TheStreet all about $50m (which is approx the market cap of TheStreet). MebFaber.com? Not so much!